Creating Opportunities with Business Plans

To best leverage the region’s tourism assets and recognizing the need for more adventure tourism opportunities, the Brooks Newell Region embarked on something new; the creation of business plans for tourism operators. These plans create opportunities for investors and entrepreneurs to capitalize on existing and popular tourist destinations.

Project Outcomes

  1. Increasing support for entrepreneurs;
  2. Improving the local business environment;
  3. Enhancing support for industries that provide job diversification to our region;
  4. Increasing the ability to attract visitors, which aids in the promotion of rural Alberta;
  5. Job creation; and,
  6. Enhancing collaborative inter-relationships in the Brooks Newell Region.

This project was made possible through the province of Alberta’s Community and Regional Economic Support (CARES) grant program.

Click here to view the full information pamphlet.

Tourism in Brooks Region

Annually, approximately 100,000 tourists visit Dinosaur Provincial Park, which is located within the County of Newell and is a UNESCO World Heritage Site. Tourists come to camp and experience the naturally occurring beauty, but there is a lack of other tourist destinations and tourism opportunities to expand or enhance their experience.

The County is also home to Lake Newell, a large man-made reservoir located 14 kilometres south of the City of Brooks. Travel Alberta refers to the lake as “one of Alberta’s best kept secrets - Southern Alberta’s largest and warmest lake. Perfect for canoeing, sailing, fishing, swimming, etc.”

Visit the Brooks Region's tourism website for further information.